What is Couleur Blanche?

Couleur Blanche is a premium brand design studio specializing in luxury brand identity design, brand strategy, and emotional branding. We operate across Paris, London, and Tokyo, creating brands that are unified expressions of your entire identity.

What services does Couleur Blanche offer?

Couleur Blanche offers comprehensive branding services including brand identity design, logo design, visual identity systems, brand strategy consulting, brand positioning, brand experience design, and complete brand development for luxury and premium clients.

Where is Couleur Blanche located?

Couleur Blanche operates from three major cities: Paris (France), London (United Kingdom), and Tokyo (Japan). We serve clients globally from these strategic locations.

Who founded Couleur Blanche?

Couleur Blanche was co-founded by Leo Largillet and Mateo Akel. Our team includes talented designers and brand strategists across our Paris, London, and Tokyo offices.

What makes Couleur Blanche different from other branding agencies?

Couleur Blanche focuses on crafting emotions, not just brands. We believe great brands aren't built, they're unearthed. Our approach combines emotional branding with strategic positioning to create luxury brand identities that are unified expressions of your entire identity, not just logos.

Does Couleur Blanche work with international clients?

Yes, Couleur Blanche works with clients worldwide. With offices in Paris, London, and Tokyo, and multilingual team members speaking English, French, Japanese, Arabic, Spanish, and Finnish, we serve luxury and premium brands globally.

How can I contact Couleur Blanche for a brand consultation?

You can contact Couleur Blanche by booking a free brand consultation through our website at couleurblanche.com or by emailing hello@couleurblanche.com. We offer complimentary consultations to discuss your brand needs.

COULEUR BLANCHE

JOURNAL

INSIGHTS ON BRANDING, DESIGN, AND BUILDING EMOTIONAL CONNECTIONS.

ALL ARTICLES

BRAND STRATEGY

8 MIN READ·DECEMBER 1, 2025

THE DIFFERENTIATION PARADOX

IN A SEA OF BLUE GRADIENTS AND GENERIC MESSAGING, STANDING OUT REQUIRES MORE THAN A NEW COLOUR PALETTE. IT DEMANDS POSITIONING ROOTED IN EMOTIONAL TRUTH.

LEO LARGILLET

BRAND STRATEGY

9 MIN READ·NOVEMBER 28, 2025

THE REBRAND QUESTION

NOT EVERY BRAND PROBLEM REQUIRES A REBRAND. LEARN TO DISTINGUISH BETWEEN SYMPTOMS THAT NEED STRATEGIC REFRESH AND THOSE DEMANDING COMPLETE TRANSFORMATION.

LEO LARGILLET

DESIGN PROCESS

8 MIN READ·NOVEMBER 25, 2025

THE TRUST ARCHITECTURE

TRUST IS NOT GIVEN. IT IS BUILT THROUGH A THOUSAND MICRO-DECISIONS. LEARN THE DESIGN PATTERNS THAT SIGNAL RELIABILITY, COMPETENCE, AND INTEGRITY TO B2B BUYERS.

LEO LARGILLET

BRAND STRATEGY

9 MIN READ·NOVEMBER 20, 2025

THE ANATOMY OF EMOTIONAL BRANDING

DISCOVER WHY THE MOST SUCCESSFUL LUXURY BRANDS PRIORITISE EMOTIONAL RESONANCE OVER RATIONAL MESSAGING, AND LEARN THE FRAMEWORK WE USE TO UNEARTH AUTHENTIC BRAND IDENTITIES.

LEO LARGILLET

BUSINESS OF DESIGN

8 MIN READ·NOVEMBER 20, 2025

FOUNDER AS BRAND

IN EARLY-STAGE B2B, PEOPLE DO NOT BUY FROM COMPANIES. THEY BUY FROM FOUNDERS. LEARN HOW TO LEVERAGE PERSONAL BRAND AS A GROWTH ENGINE WITHOUT BECOMING A CLICHÉ.

LEO LARGILLET

DESIGN PROCESS

7 MIN READ·NOVEMBER 15, 2025

TYPOGRAPHY AS BRAND VOICE

THE TYPEFACE YOU CHOOSE SPEAKS BEFORE YOUR COPY DOES. LEARN HOW TO SELECT AND PAIR FONTS THAT AUTHENTICALLY EXPRESS YOUR BRAND PERSONALITY.

LEO LARGILLET