AMPEL

BRAND IDENTITY
WINE
AI
December 5, 2025
LEO LARGILLET
CENTURIES OF TRADITION. MILLISECONDS OF INTELLIGENCE. THE DISTANCE BETWEEN WINE AND AI IS EXACTLY ONE BRAND.
AMPEL: FROM THE LATIN AMPELOS, THE VINE. ANCIENT ROOTS FEEDING DIGITAL BRANCHES.
THE MARK CARRIES A CROWN OF WAVES. A KEYCAP MEETS A COAT OF ARMS. TECHNOLOGY BOWS TO HERITAGE.
WINE COLLECTORS DON'T TRUST SILICON VALLEY. THEY TRUST CELLARS, PROVENANCE, TIME. THE DESIGN HAD TO SPEAK BOTH LANGUAGES.
ROYAL BLUE AND DEEP BURGUNDY. A PALETTE THAT BRIDGES A THOUSAND YEARS OF TRADITION WITH TOMORROW'S INTELLIGENCE.
CUSTOM ILLUSTRATIONS THAT FEEL HAND DRAWN YET DIGITALLY PRECISE. ART DIRECTION AS TENSION RESOLVED.
FROM BOTTLE TO BROWSER. EVERY TOUCHPOINT HONORS THE RITUAL WHILE ACCELERATING THE EXPERIENCE.
ABOUT THE AUTHOR
LEO LARGILLET

Founder who believes in crafting emotions, not just brands.

Obsessed with the intersection of design, technology, and storytelling.

Bridges the gap between vision and execution.

CEOCO-FOUNDERETC
IF YOU UNDERSTAND THE VALUE OF A GREAT BRAND, LET'S TALK.
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