COULEUR BLANCHE
AURORE
BRAND IDENTITY
LUXURY
TRAVEL
April 12, 2025
LUXURY ISN'T LOUD. LUXURY IS THE FIRST LIGHT OF DAY.
AURORE: THE MOMENT BETWEEN NIGHT AND MORNING. BETWEEN DREAM AND DESTINATION.
A LOGOTYPE SO CLEAN IT DISAPPEARS. WHAT REMAINS IS PURE ELEGANCE.
THE RISING SUN NEEDS NO DECORATION. NEITHER DOES THIS BRAND.
TRAVEL ELEVATED TO ITS ESSENCE. NOT WHERE YOU GO, BUT HOW YOU ARRIVE.
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