AURORE

BRAND IDENTITY
LUXURY
TRAVEL
April 12, 2025
INÈS RICHARD
LUXURY ISN'T LOUD. LUXURY IS THE FIRST LIGHT OF DAY.
AURORE: THE MOMENT BETWEEN NIGHT AND MORNING. BETWEEN DREAM AND DESTINATION.
A LOGOTYPE SO CLEAN IT DISAPPEARS. WHAT REMAINS IS PURE ELEGANCE.
THE RISING SUN NEEDS NO DECORATION. NEITHER DOES THIS BRAND.
TRAVEL ELEVATED TO ITS ESSENCE. NOT WHERE YOU GO, BUT HOW YOU ARRIVE.
ABOUT THE AUTHOR
INÈS RICHARD

Designer who crafts visual identities that speak before words do.

Obsessed with interfaces that feel inevitable.

Every detail carries intention: the radius, the spacing, the weight.

DESIGNPRODUCTETC
IF YOU UNDERSTAND THE VALUE OF A GREAT BRAND, LET'S TALK.
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