LUMIÈRE D'AILLEURS

BRAND IDENTITY
LUXURY
JEWELRY
October 20, 2025
LEO LARGILLET
BORN AS A SMALL FRENCH ARTISAN PRACTICE. INTIMATE, HAND-MADE, INTUITIVE.
THE CHALLENGE: ELEVATE WITHOUT ERASING. TRANSFORM WITHOUT LOSING THE WARMTH.
TWO FORMS: FULL WORDMARK, JEWEL MONOGRAM. LUMIÈRE D'AILLEURS BECOMES LDA.
THE STAR NEVER CHANGES. COSMIC AND INTIMATE. GUIDING LIGHT, CRAFTED SPARK.
THREE LETTERS. ONE STAR. THE SHORT FORM LIVES INSIDE THE LONG FORM.
ARTISAN PARIS MEETS LUXURY CODES. BOTH WORLDS, ONE RADIANCE.
TYPOGRAPHY THAT BALANCES PRECISION AND EMOTION. STRUCTURE MEETS ELEGANCE. LIGHT MEETS FORM.
ABOUT THE AUTHOR
LEO LARGILLET

Founder who believes in crafting emotions, not just brands.

Obsessed with the intersection of design, technology, and storytelling.

Bridges the gap between vision and execution.

CEOCO-FOUNDERETC
IF YOU UNDERSTAND THE VALUE OF A GREAT BRAND, LET'S TALK.
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